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ENG2604 Assignment 1 2025 – March 2025

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ENG2604

Creative Writing for Public Relations

2025

Semester 1, Assessment 1, Questions

NB: Review the Instructions under “Assessment 1” before submission.

Question 1

Background

You are the publicist for a large retail store. A customer recently purchased essential
household items from one of your regional branches. Unfortunately, the customer and
their family fell ill after consuming the products. Upon investigation, it was found that
some items had expired or were improperly stored. The customer has written a formal
complaint demanding an explanation and a resolution.

Given the seriousness of the complaint, they may escalate the issue to the media or take
legal action if they are not satisfied with your response.

Instruction

1) Choose one of the following customer complaint scenarios and write a 400-word
email response addressing the issue.
• Scenario A: The food products were past their expiry date but were still sold due to an
inventory management error.
• Scenario B: The fresh produce (fruits/vegetables) was contaminated due to improper
storage at the branch.