TRL3707 Assignment 1 Semester 1 2025

TRL3707
ASSIGNMENT 1 2025

QUESTIONS
1.1 Discuss the customer service level strategy chicken farmers in SA should
follow to ensure that consumers receive the right products, at the right time and
at the right place. Justify your answer through examples from the case study. 6
marks for theory, 6 marks for application

(Gattorna, Day and hargreaves (1991:54)

Customer service level strategy in the poultry industry focuses on ensuring product
availability, timely delivery, and maintaining quality to meet consumer demand.

 Order fulfillment efficiency ensuring that customer orders are processed accurately
and delivered on time.
 Inventory management and maintaining optimal stock levels to prevent shortages or
overstocking.
 Supply chain coordination to effective coordination between farmers, distributors, and
retailers for smooth logistics.
 Quality control and compliance which means adhering to food safety and regulatory
standards to maintain product integrity.
 Cold chain management using refrigerated storage and transportation to ensure
freshness.
 Customer feedback and improvement incorporating feedback from retailers and
consumers to enhance service quality.

Application to the Case Study
Order Fulfillment Efficiency