MNM3709 Assignment 4 Semester 2 2023 – Due Date: 6 November 2023 (Complete and Accurate answers)

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MNM3709 Assignment 4 Semester 2 2023  – Due Date: 6 November 2023 (Complete and Accurate answers)

MNM3709 Assignment 04 Semester 02 2023 Complete Answers in accordance to the provided questions

DOCUMENT PREVIEW

1. INTERNAL ENVIROMENTAL ANALYSIS

After researching the given material, here is a suggested strategic report focusing on GALXBOY’s Strengths, Weaknesses, Opportunities, and Threats (SWOT):

SWOT ANALYSIS

1.1. Strengths:

1. Unique Brand Identity: GALXBOY’s combination of streetwear and high-fashion has given it a distinctive image that sets it apart in the market. It has a robust social presence which indicates its relevancy in the young, dynamic customer base.

2. Strong Local Following: As a streetwear fashion brand based in Pretoria, South Africa, GALXBOY has a strong loyal customer base. This provides a firm foundation for the brand’s growth.

3. Celebrity Endorsements: The brand enjoys endorsements from popular celebrities, enhancing its credibility and appeal to a broader audience.