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MNM3709 Assignment 3 Due 23 April 2024

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MNM3709 Assignment 3 Due 23 April 2024
ASSESSMENT QUESTIONS
QUESTION 1 – How to answer a practical question Some tips on how to approach essay questions as the majority of students did not get this right in Assessment 2:

Now that you know how to approach an essay question, do the following:
Step 1: Access the following sources online:
Referencing and plagiarism: https://libguides.unisa.ac.za/marketing-retail/referencing
CEMS Harvard Referencing Style: https://libguides.unisa.ac.za/CEMSHarvard
Step 2: Read the following source on how to make notes:
https://www.unisa.ac.za/sites/myunisa/default/Learner-support-&-regions/Counsellingandcareer-development/Manage-your-studies/How-to-study/Make-notes

Step 3:
Study the section on demographic segmentation on pages 89 to 90 in the Strategic