ETP3701 ASSIGNMENT 2 SEMESTER 1 2025 – FULLY ANSWERED

Description

ETP3701 Assignment 2 Semester 1 Memo | Due 14 April 2025. All questions fully answered.  CASE STUDY1.What inspired you to launch the Nkukhu Box concept?The Nkukhu Box business model came about seeking solutions to problems experienced by other fast-food brands including Spykos Foods which I developed. Nkukhu Box is a concept that has found its own comfortable space to strive at and became a household brand in all major townships. The Nkukhu Box brand has been under research and development since 2013 with the first store launched in July 2016 2.What makes this concept unique – what sets you apart in the marketplace?Nkukhu Box is a home of grilled chicken embracing Kasi “township” flavours and lifestyle. We bring quality food and flavours’ originating from our own Kasi’s, inspired by our own stories and origin. We are a proud fast-food brand born from African townships “e’Kasi”, with an understanding of the township pallet and needs. Our brand aims to share our own local stories with the world. The name “Nkukhu” is a well-known name in most African languages meaning “chicken” Nkukhu Box is a well-supported grilled chicken fast food franchise brand. Our menu is developed with a clear understanding of African flavours and preferences. We are a brand that creates and cherish food memories. We not only serve amazing, tantalising quality food, but ‘we provide an eating experience’. Nkukhu Box brand is founded to serve a purpose in the South African township food industry. We offer high quality grilled chicken products that are on par with international standards and other big brands. Nkukhu Box has been created to embrace African flavours, culture, lifestyle, and fashion through food. All other big brands within the fast-food industry have their origin stories to tell and these are shared with the world. It is time to have our own African brand telling our own colourful stories to the world. A true South African township brand that focusses on authentic Kasi taste. 3.What made this the perfect site to situate your first branchThe first branch is perfectly situated on one of the main roads leading to the heart of the Mamelodi Township. This meant in a matter of days, 60% of Mamelodi residences would have passed by and noticed the store. The store is conveniently located within the residential area, which makes it easily accessible to our customers, either by foot or vehicle. Question 1 (20)
1.1 Identify and critically discuss the types of resources that were needed to start a Nkukhu-Box franchise give examples. (10)
1.2 Internet can be used as a tool for drawing up a business plan. Critically discuss the use of the internet as a tool for developing a business plan relating to the Nkukhu-Box. Write a short explanation of 3-4 paragraphs (10)
Question 2 (30)
Using the Nkukhu Box case study above, textbook and further own research write a report where you discuss the model for entrepreneurial development and entrepreneurial competencies. Conclude in your report with an analysis of the main differences between the push and pull factors of entrepreneurship.
Instructions:
•Your answer should be a minimum of 1 500 to a maximum of 1 800 words (three tofour pages). Please indicate the word count at the end your answer.
•A report requires headings with a clear introduction and conclusion, and well-constructed sentences.
•Apply relevant theory from your textbook and additional credible sources.
•Use correct in-text referencing and include sources in the main bibliography at theend of the assignment.
•Application of the theory is required through the use of application examples fromthe case study.
•See the rubric below.
Criteria
Points for Consideration
Marks
Content of answer
•All main themes are covered;
•Relevant theory is included;
•Critical thinking evident;
•Comparative analysis demonstrated;
•Use of credible sources and relevantexamples.
/25
Sentence structure, grammar and spelling
•Introduction and conclusion evident;
•All sentences are well constructed;
•Academic tone maintained;
•Spelling, grammar and punctuation.
/5
TOTAL
/30
[TOTAL 50]
END