MNM3709 Assignment 1 2025 – Due 3 April 2025

MNM3709
ASSIGNMENT 1 2025
DUE: 3 APRIL 2025

QUESTION 1
Conduct an external analysis of Signature Restaurant for 2025 and beyond. Your
answer should include the theoretical discussion of what an external analysis is
in strategic marketing (2 marks) and practical examples of five opportunities and
five threats that could impact the restaurant’s future success (10 marks).
[Marking rubric on page 6].

According to chapter 6 external analysis in strategic marketing external analysis in
strategic marketing involves evaluating macro-environmental and competitive factors
that can impact a business. This analysis helps businesses identify opportunities and
threats in their external environment, allowing them to make informed strategic
decisions. Doing conducting an external analysis, businesses can anticipate market
trends, customer preferences, and industry challenges, which are crucial for maintaining
a competitive edge.