MNB3702 Assignment 2 Semester 1 2026 – Due 10 April 2026

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MNB3702 Assignment 2 Semester 1 2026

infrastructure and cost of expansion considerations that influenced your SME’s
decision. [20] Marks
3. RESOURCE ACQUISITION AND DEPLOYMENT
Maximum length: One A4 page
Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study
Guide
Additional Reading: Bakashaba and Bindeeba (2025) titled: Beyond market
penetration: Leveraging brand capital for competitive advantage in digitally driven
SMEs in resource constrained settings beyond market penetration: leveraging brand
capital
Approach: Assess how your South African SME can harness resource acquisition
and deployment in your chosen African host country. In your discussion, evaluate
experiential learning and knowledge acquisition that can either enable or prohibit
resource acquisition and deployment in the African host country. [20] Marks
4. SUPPLYING CROSS-BORDER SERVICES
Maximum length: One A4 page
Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study
Guide
Additional Reading: Olalekan, Adeleye and Srivastava (2024). titled: The surge of

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MNB3702 Assignment 2 Semester 1 2026

5. BUSINESS MODEL FOR THE DIGITAL ECONOMY
Maximum length: One A4 page
Source: Chapter 11 of Peng and Meyer (2019) and (2023); Lesson 1 and Study
Guide
Additional Reading: Solomon, Allen and Wangombe (2024). titled: Analysing the
factors that influence social media adoption among SMEs in developing countries
Analysing
Approach: Assess the role of digital business models to help your SME identify new
markets and future demand for its automotive products and services in your chosen
African host country. In your discussion, include the open innovation model, the datadriven
model, and the digital outsourcing model. Provide practical examples for
EACH role in digital business models. [15] marks
6. CONCLUSION
Maximum length: One paragraph
Source: Chapter 11 of Peng and Meyer (2019) and (2023), Lesson 1 and Study
Guide