MNG3701 Assignment 2 ANSWERS 2025 – Due 8 August 2025 (Learnlib)

MNG3701 ASSIGNMENT 2 2025
DUE: 18 SEPTEMBER 2025

Questions
Use the RBV model to analyse the internal environment of Clicks Group Limited.
In your analysis do the following: Explain by means of examples the resource
position of Clicks Group Limited.

The Resource-Based View (RBV) is a strategic tool used to assess an organisation’s
internal environment by examining its resources and capabilities to determine strengths
and weaknesses. This helps organisations like Clicks Group Limited identify areas of
competitive advantage.

Using the RBV model, the internal environment of Clicks Group can be analysed as
follows:

Organisations gain sustainable competitive advantage when they effectively marshal and
leverage their internal resources and capabilities (Barney, 1991). The Resource-Based
View (RBV) offers a framework for analysing an organisation’s internal environment
identifying which resources are strengths (and potential sources of advantage) versus