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MNM3709 Assignment 2 2025 – Due 8 May 2025

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MNM3709-25-S1 Assessment 2
QUIZ
Assessment 2
Started on Thursday, 1 May 2025, 2:40 PM
State Finished
Completed on Thursday, 1 May 2025, 4:20 PM
Time taken 1 hour 39 mins
Question 1
Penny Liness store was created with the vision of offering customers quality linen products at prices that they
could afford, and the popular homeware store soon expanded its footprint. Strategic marketing can be seen as a
continuous process taking place primarily from a top management perspective, which aids the market and
marketing strategies of the organisation. There are, however, still specific differences between strategic marketing
and functional marketing.
Complete
Marked out of 1
V Flag question
Which of the following is NOT a characteristic of marketing management?
a. It has a day-to-day focus
b. It is deductive and logical
c. It requires a spontaneous viewpoint
d’ A close relationship with the financial function is sustained