MNM3709 Assignment 1 Semester 1 Memo | Due 3 April 2025

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MNM3709 Assignment 1 Semester 1 | Due 3 April 2025. All questions answered. QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025 and beyond. Your answer should include the theoretical discussion of what an external analysis is in strategic marketing (2 marks) and practical examples of five opportunities and five threats that could impact the restaurant’s future success (10 marks). [Marking rubric on page 6]. [12] QUESTION 2 Take the two most influential opportunities and two threats from the ones discussed in Question 1 and develop an opportunity and threat matrix for Signature Restaurant demonstrating the opportunities and threats’ strategic impact (12 marks). No marks for theory in this answer. [Marking rubric on page 7]. [12] QUESTION 3 Critically evaluate how Signature Restaurant utilises Customer Relationship Management (CRM) by identifying five specific examples. Analyse each example and assess the effectiveness of each example in enhancing customer relationships (10 marks) and provide a detailed rationale for how these CRM practices contribute to the restaurant’s overall strategy (10 marks). [Marking rubric on page 7].