MNM3701 Assignment 1 Due 3 April 2025

MARKETING PLAN FOR SMME NAME

Provide a brief overview of the SMME provided.
Briefly explain what a market plan is and how it can assist the SMME.
Briefly explain what this assessment is about.

1. INTRODUCTION

4aKid is a South African small, medium, and micro enterprise (SMME) specializing in
child safety products, baby accessories, and pregnancy items. Founded by Ally Cohen,
the business operates primarily online and through a network of resellers, ensuring
accessibility to innovative and high-quality child safety solutions.

A marketing plan is a strategic document outlining an organization’s promotional efforts,
target audience, and competitive positioning. It assists an SMME like 4aKid by providing
a structured approach to market penetration, customer engagement, and sales growth
while ensuring efficient resource allocation (Kotler & Keller, 2016).

This assessment aims to analyze 4aKid’s current market position, internal and external
business environments, and strategic opportunities. It will provide insights into the
company’s mission, competitive advantages, and recommendations for strengthening
its market presence.