Description
MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions answered with references.
As marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with its owner/manager: the implications of doing business in Africa; the growth of the SME/SMME; opportunities presented by BRICS; client demography; migration; population changes in Africa; African markets; and factors that affect business in Africa. After the discussion with the owner of the chosen/identified SME/SMME, you must briefly summarise of the following:
(a)
Background of the chosen/identified SME/SMME
(b)
Key concepts about technological progress in Africa, the decision-making process behind African consumer buying, and marketing implications relating to growth in mobile and internet access QUESTION 1
Background and key concepts should not be more than half a page (5 marks for the background and key concepts).
(5)
Then answer the following questions:
QUESTION 2
(a) Discuss the technological progress in Africa (5 marks for the theoretical discussions).
(b) Explain how the chosen SME/SMME can infuse the technological progress in the business (10 marks for the practical application).
(15)
QUESTION 3
(a) Discuss the cultural influences on the decision-making process as part of African consumer buying (5 marks for the theoretical discussion).
(b) Give examples of practical applications of the decision-making process that is part SME/SMME consumers’ buying (10 marks for the practical application).
(15)
QUESTION 4
(a) Describe to the identified SME/SMME owner the marketing implications relating to growth in mobile and internet access (5 marks for the theoretical discussions).
(b) Describe how the identified SME/SMME can practically capitalise on this growth with reference to its marketing strategy (10 marks for the practical application).
(15)
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