MNM2615 Assignment 1 Semester 1 | Due March 2025

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MNM2615 Assignment 1 Semester 1 | Due March 2025. All questions answered. As a marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with the owner/manager: the background, demography, African consumer culture and population implications for the marketing structure. After the discussion with the owner of the chosen/identified SME/SMME, briefly summarise the following: (a) Background of the chosen/identified SME/SMME (b) Key concepts relating to demography, African consumer culture and population implications for the marketing structure. QUESTION 1 Describe the background of the chosen SME/SMME. Your answer should not exceed half a page (5 marks for the background). (5) QUESTION 2 (a) Explain demography to the identified SME/SMME owner/manager (5 marks for the theoretical explanation). (b) Discuss the demography of the chosen SME/SMME and give practical examples to clarify your discussion (10 marks for the practical examples and clarification). (15) QUESTION 3 (a) Discuss the factors that affect the African consumer culture (5 marks for the theoretical discussion). (b) Explain how African consumer cultures may influence the chosen SME/SMME (10 marks for the practical application). (15) QUESTION 4 (a) Describe the population implications for the marketing structure to the owner/manager (5 marks for the theoretical discussion). (b) Explain how the population implications can influence the structure of marketing of the identified SME/SMME (10 marks for the practical application). (15)