MNM2615 ASSIGNMENT 1 SEMESTER 1 2025

Description

As a marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base
Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following
with the owner/manager: the background, demography, African consumer culture and population
implications for the marketing structure. After the discussion with the owner of the chosen/identified
SME/SMME, briefly summarise the following:
(a) Background of the chosen/identified SME/SMME
(b) Key concepts relating to demography, African consumer culture and population implications for the
marketing structure.
QUESTION 1
Describe the background of the chosen SME/SMME. Your answer should not exceed half a page (5 marks
for the background).
(5)
QUESTION 2
(a) Explain demography to the identified SME/SMME owner/manager (5 marks for the theoretical
explanation).
(b) Discuss the demography of the chosen SME/SMME and give practical examples to clarify your
discussion (10 marks for the practical examples and clarification).
(15)
QUESTION 3
(a) Discuss the factors that affect the African consumer culture (5 marks for the theoretical discussion).
(b) Explain how African consumer cultures may influence the chosen SME/SMME (10 marks for the
practical application).
(15)
QUESTION 4
(a) Describe the population implications for the marketing structure to the owner/manager (5 marks
for the theoretical discussion).
(b) Explain how the population implications can influence the structure of marketing of the identified
SME/SMME (10 marks for the practical application).
(15)