ETP2601 Assignment 2 Semester 2 2026 – Due 31 August 2026

ETP2601 ASSIGNMENT 2 2026
DUE 31 AUGUST 2026
Question 1
Vision and Mission Statements for Chesa Nyama
The vision and mission of Chesa Nyama should show what the business wants to
achieve. The following statements were developed using information from the case
study and ideas from the prescribed textbook.

Vision Statement
“To be the leading global ambassador of authentic South African braai culture,
uniting people through the shared joy of flame-grilled, proudly African cuisine,
while creating sustainable entrepreneurial opportunities across the continent and
beyond.”
According to Mmako, Sambo and Shambare (2021:62), a vision is a picture of what an
entrepreneur wants the business to become in the future. It shows the main goal that
the business wants to achieve. Chesa Nyama’s vision shows that the founders wanted
the business to grow and become known in other countries. Stelio often spoke about his

Assignment 2

Question 1
When starting a business, entrepreneurs often develop a vision, mission and goals fotheir businesses and this should be the case for Stelio and Praxia Nathanael on theiChesa Nyama venture. The two then appoint you as a business manager for thecompany and the first task you have is to:

Develop a vision (2) and mission statements (4) for Chesa Nyama.
(6)
Question 2
According to Mmako et al. (2021), entrepreneurial success depends on bothentrepreneurial characteristics and leadership competencies. Using evidence fromdifferent sections of the case study, critically evaluate four entrepreneurial characteristics
demonstrated by Stelio Nathanael and four entrepreneurial leadership attributesdemonstrated by Praxia Nathanael. Compare how their complementary entrepreneuriaand leadership behaviour positively influenced their business.

(12)
Question 3:
Critically evaluate the marketing strategy developed by Stelio and Praxia Nathanael byapplying concepts from the prescribed textbook in relation to the marketing tools used foChesa Nyama. This should be achieved by identifying at least two elements of themarketing mix that are evident in the case study and justify your answer using examples
from the text. Assess whether Chesa Nyama’s emphasis on township authenticity
represents a sustainable competitive advantage in both South African and internationamarkets, and justify your conclusion with evidence from the case.
(10)
Question 4