DPR3705 Assignment 2 Semester 2 2024 | Due 27 September 2024

Description

DPR3705 Assignment 2 Semester 2 2024 | Due 27 September 2024.All questions answered.

Activity 1

1.1. Define the concept of Strategic change.

1.2. Describe seven barriers to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby.

1.3. Explain four types of forces which lead to strategic change in the organisation.

Activity 2

2.1. In the field of public relations, there are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation. In your own words, identify these tools and describe their importance.

Activity 3

3.1. List at least five organisational drivers that a public relations practitioner should consider when implementing a corporate communication strategy.

3.2. According to your understanding, define the term “strategic implementation”.

3.3. Why is strategic planning relevant to the practice of public relations.