Description
DPR3705 Assignment 2 Semester 2 2024 | Due 27 September 2024.All questions answered.
Activity 1
1.1. Define the concept of Strategic change.
1.2. Describe seven barriers to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby.
1.3. Explain four types of forces which lead to strategic change in the organisation.
Activity 2
2.1. In the field of public relations, there are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation. In your own words, identify these tools and describe their importance.
Activity 3
3.1. List at least five organisational drivers that a public relations practitioner should consider when implementing a corporate communication strategy.
3.2. According to your understanding, define the term “strategic implementation”.
3.3. Why is strategic planning relevant to the practice of public relations.
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