COM3701 Assignment 1 2025 – Due 17 March 2025
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ASSIGNMENT 01
DUE DATE: 27 MARCH 2025
ANSWERS ALL
QUESTIONS. QUESTION 1
Read the following scenario and answer the questions that follow:
A new beer brand, Navi Craft Beer has been launched in the South Africa market. The
brand is unable to gain a reasonable market share because the craft beer wasnot well communicated to the target market. As a communication consultant for Navi
Craft Beer, you are required to do the following as part of the Executive Committee:
1.1 Name any three (3) benefits of integrated marketing communication (IMC).
Consistency of message delivery Ensures that the brand’s message remains uniform
across all marketing channels, leading to a stronger and clearer brand identity.
Improved marketing precision helps target the right audience more effectively by
integrating various marketing communication strategies and data-driven approaches.
Increased brand awareness and delivering a single, focused message across multiple
platforms, IMC enhances brand recognition and recall among consumers.
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