COM2611 Assignment 3 (Portfolio) Semester 1 Memo | Due 15 May 2025

Description

COM2611 Assignment 3 (Portfolio) Semester 1 Memo 2025. All questions answered. QUESTION 1
Consult Theme 4: Practicing corporate communication in the South African context. Case study: Shopping centres – the epitome of collaboration and answer the question that follows:
You are the corporate communication professional for On the Ground Development. The organisation is aspiring to develop a new mall in Mamelodi. Based on the insights that you have obtained from the above webinar, explain how you will engage the community in the planning phase of this proposed development. As part of your answer, ensure that you include ideas from postmodernism, the constitutive role of communication and the paradigmatic shifts in corporate communication. (25 marks)
QUESTION 2
You are a part of the public relations team for a growing organisation looking to expand its digital presence. Your task is to choose the most effective digital media channels to promote the organisation’s products or services. Based on this scenario, discuss how you would apply the PESO model to make strategic decisions regarding owned, earned, shared, and paid media.
2.1 Explain each component and then provide an example of each component of the PESO model (20 marks)
Assessment 3: Examination POE (Summative)
Due date:
To study:
15 May2025
LU1 to LU3
2.2 Highlight the importance of an integrated approach when applying the components of the PESO model in today’s digital marketing landscape (10 marks)
QUESTION 3
3.1 The key components of IC are illustrated in Figure 3.1 of learning unit 3. Select any four components and explain how an organisation of your choice could achieve IC through implementing each of these. Provide practical examples from the selected organisation. (30 marks)
Technical presentation (15 marks)
[Total 100]