TRT3702 Assignment 6 2024 | Due 11 November 2024

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TRT3702 Assignment 6 2024 | Due 11 November 2024. All questions answered. Case Study: “Try Scoring: Advancing Rugby Tourism in South Africa”
South Africa, a country with diverse cultures and remarkable landscapes, has a rich
history in sports, with rugby being one of the most celebrated. Rugby is not just a
sport in South Africa; it’s part of the national identity, a symbol of unity, and a source
of pride. The country’s success on the international stage, including multiple World
Cup victories, has significantly contributed to the global popularity of South African
rugby.
In recent years, the South African Tourism Board has identified the potential of rugby
tourism, aimed at both domestic and international tourists. This includes not only
attending rugby matches but also exploring the rich history and culture of rugby in
South Africa, meeting and training with local teams, and even participating in amateur
rugby tournaments.
However, developing a successful rugby tourism strategy requires a deep
understanding of the interests and motivations of rugby tourists. The Board needs to
provide a comprehensive rugby experience, including match viewing, interactive
experiences, cultural immersion, and more.
Moreover, the board must also overcome certain challenges. Rugby tourism could
lead to over-commercialization and negatively affect the authenticity of local rugby
culture. Also, balancing the needs of international tourists, domestic tourists, and local
rugby fans is crucial.
Your task as a consultant is to assist the South African Tourism Board in developing
a comprehensive rugby tourism strategy. Understand the types of rugby tourists, their
motivations, and the experiences that could be offered to them. Identify potential
challenges and propose solutions.

Assessment Questions:
1.
What types of rugby tourism experiences would you recommend for South Africa? Justify your answer. (5 marks)
2.
What types of rugby tourists are likely to be attracted to South Africa? Explain your answer. (5 marks)
3.
Which unique system of experiences can South Africa offer to rugby tourists? Propose a strategy for each type of rugby tourist identified in question 2. (5 marks)
4.
Identify the potential challenges in managing rugby tourism in South Africa and propose solutions. (5 marks)
5.
Using the theories of travel motivations, what motivators can be used to attract rugby tourists to South Africa? (5 marks)
Total: 25 marks