Description
MNM3709 Assignment 3 Semester 2 2024 | Due 1 October 2024. All questions answered.
Question 1
1. Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid, et al. (2020; 2024). Explain using practical examples what strategy OBC Meat and Chicken has used to create a sustainable competitive advantage. Keep each example and justification under 100 words.
Question 2
2. Evaluate the product development strategies in Wiid et al. (2020; 2024). Provide an example of each strategic form to show how OBC Meat and Chicken could use product development to meet changing customer needs and preferences. Also, indicate which one you think will be the best for OBC Meat and Chicken to implement and provide a justification for your choice (2 marks). Keep each example and justification under 100 words.
Question 3
3. Read the Clover Tropika case study in Business Cases: From South African Companies (Niewenhuizen, 2020:45-64). Use Clover Tropika as a practical example to briefly discuss the three marketing strategies that pioneers can choose from in a strategic marketing programme for pioneers as discussed in Wiid et al. (2020; 2024). Keep each example and justification under 100 words.
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