Description
MNM3701 Assignment 3 Semester 2 2023 Unique Number: 255913 Due Date: 08 November 2023 (WELL WRITTEN AND CONSTRUCTED PORTFOLIO)
MNM3701 Assignment 3 2023 Semester 2 complete answers for the Final Portfolio with declaration , content, introduction, conclusions and referencing/ references/ bibliography included. This portfolio should be used as guidelines. ll answers have been completed in accordance with the corresponding questions and should be used as guidelines.
DOCUMENT PREVIEW
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
1 INTRODUCTION
G & E Automotive and Diagnostic (GEAD) is a mobile vehicle servicing company, without a workshop in any fixed locations. Their services include minor and major services, diagnostics, fault finding and vehicle quality checks. This marketing plan summarizes market-place knowledge and the strategies and steps to be taken in achieving the objective set by the marketing managers at GEAD (Wood, 2014:25). Marketing helps the organisation align its goals with the company’s objectives. This portfolio provides additional details to the first two assignments which gave an overview of the GEAD discussing components involved in the marketing plan as well as delving further into segmentation, targeting, positioning, objectives, marketing support and providing some recommendations. Marketing strategies and programs together with plan metrics and implementation control are unpacked in greater detail in the hope they would provide a feasible and profitable marketing tool or strategy for the organisation.
33 pages
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