MNM3701 Assignment 3 Portfolio 2026 – Due October 2026

Description

MARKETING PLAN FOR SMME NAME
1
INTRODUCTION
Provide a brief overview of the SMME provided.
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
Copy and paste your assessments 1 and 2 discussions into this template.
Make corrections to your assessments 1 and 2 based on the marker’s comments.
Corrections must be clearly visible and shown in italics and bold.
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If you do not use italics and bold for your corrections, you will receive 0.
If your italics and bold discussions deceive the marker, you will receive 0.
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If the comment indicated that you provided too much theory, you must delete some theory
discussion. Unless you changed the discussion, then it is not shown in italics and bold.
2.1
INTERNAL ENVIRONMENT
RECOMMENDATIONS
2.2 EXTERNAL ENVIRONMENT
RECOMMENDATIONS
2.3 SWOT ANALYSIS
RECOMMENDATIONS
3 ANALYSIS OF MARKETS AND CUSTOMERS
3.1 ANALYSIS OF MARKETS
RECOMMENDATIONS
3.2 ANALYSIS OF CUSTOMERS
RECOMMENDATIONS
4 SEGMENTATION, TARGETING AND POSITIONING
4.1 SEGMENTATION
RECOMMENDATIONS
4.2 TARGETING