MNM3701 ASSIGNMENT 2 SEMESTER 2 2025 – FULLY ANSWERED (DUE 15 SEPTEMBER 2025)

Description

MNM3701 Assignment 2 Semester 2 Memo | Due 15 September 2025. All questions fully answered. MARKETING PLAN FOR BATHU. 1 INTRODUCTION
Provide a brief overview of the SMME provided.
Briefly explain what a marketing plan is and how it can assist the SMME.
Briefly explain what this assessment is about.
2 SEGMENTATION, TARGETING AND POSITIONING
2.1 SEGMENTATION
Provide one sentence to explain what a segmentation is and ensure that you reference the sources
that you use (max 1-2 sentences).
Provide a detailed practical discussion on how the SMME is segmenting or should segment their
market.
– Individual customers
– Business customers