MNM3701 ASSIGNMENT 1 SEMESTER 1 2025

Description

MNM3701 Assignment 1 Semester 1 | Due 13 March 2025. All questions answered. MARKETING PLAN FOR SMME NAME
1 INTRODUCTION
Provide a brief overview of the SMME provided.
Briefly explain what a market plan is and how it can assist the SMME.
Briefly explain what this assessment is about.
2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION
2.1 INTERNAL ENVIRONMENT
2.1.1 Mission
Provide one sentence to explain what a mission statement is and ensure that you reference the
sources that you use (max 1 sentence).
Specify if the SMME has a mission statement. If so, what is their mission statement. If not, indicate
so and by the recommendations, explain why they should have one and draft a mission statement
for them.
2.1.2 Resources
Briefly describe resources and ensure that you reference the sources that you use (max 1-2
sentences).
Provide a detailed practical discussion on the current resources of the SMME. Your discussion
should include the following:
– Human resources
– Financial resources
– Information resources
– Supply resources
If these are not specifically indicated in the case study, you can make realistic assumptions.
2.1.3 Business offering
Briefly describe what a business offering is and ensure that you reference the sources that you use
(max 1 sentence).
Provide a detailed practical discussion on the business of the SMME.
RECOMMENDATIONS
Provide detailed recommendations for each section in terms of what the SMME can do further
and improve the business.
– What can the SMME do to improve the mission?
– What can the SMME do to improve on their resources?
– What can the SMME do to improve their business offering?
– 2 –
Provide creative ideas specific to the SMME. Do not simply provide theory.
2.2 EXTERNAL ENVIRONMENT
There are various external environment factors namely socio-cultural, demographic, competitive,
political-legal, technological, ecological and economic. You need to discuss at least four of these
that are most applicable to the SMME. Therefore, you should edit the subheadings 2.2.1 -2.2.4
accordingly.
2.2.1 Technological
Briefly describe technological factors and ensure that you reference the sources that you use (max
1 sentence).
Provide a detailed practical discussion on how technological factors have an impact on the
SMME. Discussion should be specific to the SMME.
2.2.2 Competitive
Briefly describe competitive factors and ensure that you reference the sources that you use (max 1
sentence).
Provide a detailed practical discussion on how competitive factors have an impact on the SMME.
Discussion should be specific to the SMME.
2.2.3 Political
Briefly describe political factors and ensure that you reference the sources that you use (max 1
sentence).
Provide a detailed practical discussion on how political factors have an impact on the SMME.
Discussion should be specific to the SMME.
2.2.4 Economic
Briefly describe economic factors and ensure that you reference the sources that you use (max 1
sentence).
Provide a detailed practical discussion on how economic factors have an impact on the SMME.
Discussion should be specific to the SMME.
RECOMMENDATIONS
Provide detailed recommendations for each section in terms of what the SMME can do further
and improve the business. This will depend on which factors you select:
– What can the SMME do to improve the technological environment?
– What can the SMME do to improve on the competitive environment?
– What can the SMME do to improve the political environment?
– What can the SMME do to improve the economic environment?
Provide creative ideas specific to the SMME. Do not simply provide theory.
– 3 –
2.3 SWOT ANALYSIS
Briefly describe what a SWOT is and ensure that you reference the sources that you use (max 1
sentence).
Prepare a SWOT analysis for the SMME in the form of a table.
RECOMMENDATIONS
Provide detailed recommendations for each section in terms of what the SMME can do further
and improve the business.
– What can the SMME do to turn weakness into strengths?
– What can the SMME do to turn threats into opportunities?
Provide creative ideas specific to the SMME. Do not simply provide theory.
3 ANALYSIS OF MARKETS AND CUSTOMERS
3.1 ANALYSIS OF MARKETS
Briefly describe what analysis of markets consists of and ensure that you reference the sources
that you use (max 1-2 sentences).
Provide a detailed practical discussion on SMME market.
– Which type of market do they serve?
– What is their market share?
– Who is their target market?
RECOMMENDATIONS
Provide detailed recommendations for each section in terms of what the SMME can do further
and improve the business.
– What can the SMME do to improve on type of market?
– What can the SMME do to improve on market share?
– What can the SMME do to improve on target market?
Provide creative ideas specific to the SMME. Do not simply provide theory.
3.2 ANALYSIS OF CUSTOMERS
Briefly describe what analysis of customers consists of and ensure that you reference the sources
that you use (max 1-2 sentences). Your discussion should include the following:
– Individual factors (motivation, perception, learning ability, attitude, personality, lifestyle
– Group factors (family, culture, social class, reference group, opinion leaders)
– Business markets (organisational connections, organisational considerations)
Provide detailed practical discussion on the SMME customer. The discussion should provide a
better understanding on the SMMEs customers based on individual and group factors. Do not
simply provide practical examples of each.
– 4 –
RECOMMENDATIONS
Provide detailed recommendations for each section in terms of what the SMME can do further
and improve the business.
– What can the SMME do to improve individual factors?
– What can the SMME do to improve on group factors?
– What can the SMME do to improve on business market factors?
Provide creative ideas specific to the SMME. Do not simply provide theory.
4 CONCLUSION
Provide a conclusion to sum up your discussion for assessment 1.