MNM2604 ASSIGNMENT 3 SEMESTER 1 2025 – FULLY ANSWERED

Description

MNM2604 Assignment 3 Semester 1 Memo | Due 30 April 2025. All questions fully answered.

INTRODUCTION

QUESTION 1.1
Based on the market segmentation principles in chapter 5, formulate a microsegmentation strategy for Lungilicious fresh indigenous juice, using seven variables in the micro-segmentation

QUESTION 1.2
Based on the product positioning process in chapter 5 of the textbook. Describe six steps in the product positioning process (You will receive 6 marks for the theoretical discussion of the steps in the product positioning process). Indicate how Lungilicious should practically apply the steps in the product positioning process to distinguish itself in the market

QUESTION 2

Using the pricing process outlined in chapter 8 of the textbook and learning unit 7 in the study guide, describe three pricing objectives that Lungilicious may consider if they plan ………… All questions fully answered.