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MNE3701 Assignment 1 Semester 1 | Due 25 March 2025. All questions answered.
1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate practical competencies in developing a feasible business plan. Suppose you want to start a business, but you do not have capital. You then decide to approach the investors to fund your business. Based on actual research, develop a feasible partial business plan, which consists of the following components: A table of contents An executive summary ( 5) An industry, target customer and competitor analysis (30) – This should include an industry overview, target customer and competitor analysis A description of the company (5) A product/-service plan (10) A marketing plan (10) – Target and positioning Marketing mix – product, price, place, promotion. Marketing budget and timeline.
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