MNE3701 ASSIGNMENT 1 SEMESTER 1 2025

MNE3701 Assignment 1 Semester 1 | Due 25 March 2025. All questions answered.

1. Having acquired sufficient knowledge and skills on business plan, you must demonstrate practical competencies in developing a feasible business plan. Suppose you want to start a business, but you do not have capital. You then decide to approach the investors to fund your business. Based on actual research, develop a feasible partial business plan, which consists of the following components:

• A table of contents
• An executive summary ( 5)
• An industry, target customer and competitor analysis (30) – This should include an industry
  overview, target customer and competitor analysis
• A description of the company (5)
• A product/-service plan (10)
•  A marketing plan (10) – Target and positioning
• Marketing mix – product, price, place, promotion.
• Marketing budget and timeline.

 An industry, target customer and competitor analysis (30) – This should include an industry
overview, target customer and competitor analysis
 A description of the company (5)
 A product/-service plan (10)
 A marketing plan (10) – Target and positioning
 Marketing mix – product, price, place, promotion.
 Marketing budget and timeline.