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MNE2601 Assignment 4 Due 20 May 2024
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MNE2601 Assessment 4
1. Draw up an industry and market feasibility for your chosen
business/envisaged business.
You need to include the following in your answer. Use section 3.3 in your
prescribed textbook as your guideline.
Type of industry – 1 mark
Why it is attractive – 1 mark
Nature of competition – 3marks
Profitability of the industry – 10 marks
Market factors – 5 marks
Remember this is an application question and you will not get full marks if you
simply give the theory in your study material.
Type of Industry:
E-commerce industry
The e-commerce industry is growing fast all around the world. More and more people
are using the internet to buy things, and it’s changing the way we shop. E-commerce
includes a lot of different businesses, like online stores, subscription services, and
places to get digital stuff. Among all these, there’s a special area for products that are
good for the environment, called sustainable products. These are things like clothes
made from organic materials, household items that are eco-friendly, and things we can
use over and over again instead of throwing away. People who care about the
environment really like these kinds of products. We are focusing on selling sustainable
products, our business is tapping into a growing trend of people who want to shop in a
way that’s good for the planet. This helps us stay relevant and successful in the long
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