Description
MNB3701 May/June Portfolio Memo | Due 2 June 2025. All questions fully answered. Question 1
Identify and explain the formal and informal institutions in China that affect Uber’s operations. Give TWO examples for each institution from the case study to support the arguments made. (15)
Question 2
Apply the national competitive advantage theory to the case. Provide FIVE examples from the case study. (10)
Question 3
Evaluate the advantages that China has to offer Uber in its investments in China. Give FOUR examples for each type of advantage from the case study to support the arguments made. (10)
Question 4
Discuss the potential benefits for China as a host country from Uber’s foreign investment. Give one example for each benefit from the case study to support your argument. (10)
Question 5
Analyse how cultural dimensions outlined by Hofstede’s framework might affect the management of Uber in China by making comparisons between the USA and China. (10)
Question 6
Evaluate how the environmental challenges faced by China affect Uber’s operations. (5)
Question 7
Appraise Uber’s key resources and capabilities using the value, rarity, imitability and organisation (VRIO) framework. (10)
Question 8
In your opinion, did Uber make the right decision to exit the Chinese market, or should it have continued? Substantiate your answer by FIVE key points. (5)
Question 9
Investigate the disruption that Uber caused when they entered the South African market.
In your answer, you should
(i) address consumer and competitor dimensions of the taxi industry by comparing traditional metered South African taxis and Uber taxis. (8)
(ii) explain the disruption caused by Uber on the traditional taxi industry. (4)
(iii) explain the impact of Uber on the South African economy; the legal environment; the social environment; and other sectors of the economy. (8)
14
Section total: 95 marks
Reflections
This section focusses on reflections, which gives you an opportunity to critically evaluate your learning journey throughout the module. It is meant to help you consolidate your understanding of global business management principles. Reflect on what you have learnt, the challenges you faced and the skills you gained. (5)
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