MNB3701 Assignment 2 Semester 1 2026 – Due 16 April 2026

TECHNICAL REQUIREMENTS FOR THIS ASSESSMENT
Please provide the following:
• Table of contents with correct headings (1 mark will be awarded for a correct table of
contents with correct headings and corresponding page numbers)
• Introduction (1 mark will be awarded to a concise introduction, indicating the
contents of the answer)
• A complete reference list (1 mark will be awarded to a complete and correct list,
citing all in-text citations)
• Conclusion included (1 mark will be awarded for a concise conclusion)

Please read the closing case, ‘Global business in the digital age: Airbnb’, on pages 27 to 28 of
chapter one of the prescribed textbook and answer the following questions:
1. Discuss four factors that enabled Airbnb to expand globally within a short period.
(8)
Present your answer in the following format:
Factor
Discussion