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EUP1501 Assignment 5 (Portfolio) Semester 1 Memo | Due 29 May 2025. 4 Social Media Awareness Post Provided. Section A: Role of social media in achieving the Sustainable Development Goals. (35 Marks) Background The 2030 Agenda was adopted unanimously by United Nations in 2015, as “a shared blueprint for peace and prosperity for people and the planet” (United Nations, 2021). The agenda has three intertwined dimensions – economic prosperity, social justice, and environmental protection (UN ESCAP, 2017). It is composed of 17 sustainable development goals (SDGs) that collectively “are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity” (UNDP, 2019). Each of the 17 sustainable development goals has targets (for a total of 169 targets), each of which is measured by indicators. Tasks: DISCUSS the role of social media in achieving the Sustainable Development Goals. In your discussion, make sure to include the following (use appropriate headings): • Choose two SDGs and provide background information for each. • Motivate why you have chosen these SDGs. • Explain how social media platforms (e.g., Twitter, Instagram, TikTok, Facebook, YouTube) contribute towards promoting the chosen SDGs. • Provide examples of campaigns, influencers, or organizations using social media to drive change (you may include). • Reflect on how digital activism helps create awareness and inspire action at local or global levels. Expected Length: 500–700 words. SECTION B: Create a Social Media Awareness Post (25 Marks) Tasks: DESIGN a post (visual and text-based) that promotes one SDG of your choice. • Use PowerPoint to create the posts • Include a brief caption or description • Use appropriate picture(s) • Use appropriate hashtags (e.g., #SDGs #ClimateAction #NoPoverty) • Indicate which platform it would be best suited for and why • Include screenshots of the post in the final portfolio document. SECTION C: Self-Reflection (10 Marks) Tasks: Reflect on the process of creating the post: • What message were you trying to convey? • What inspired you to advocate for this specific SDG? • Who is the target audience? And why? • How do you think your post would influence your target audience?
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