ENG2604 MAY/JUNE EXAM 2025 – FULLY ANSWERED (DUE 20 MAY 2025)

Description

ENG2604 May/June Exam Memo | Due 20 May 2025. All questions fully answered. Question 1
Instruction
Identify whether the following sentences are formal or informal.
For example:
Question: 1. Hi Susan
Answer: 1. Informal
1. Lily used the app on her phone to order a taxi.
2. Please ensure that you are always wearing your mask while in the store.
3. It wouldn’t be advisable to leave in this storm.
4. Being a doctor is considered a 24/7 occupation that requires dedication and commitment.
5. He tried to convince the jury that he was a nice guy, but they saw right through him.
(5 marks)
Question 2
Instruction
Read the following sentences carefully and for each sentence identify if the sentence is an example of ethos, logos or pathos.
For example:
Question: 1. Animals experience pain; therefore, we should not hurt them.
Answer: 1. logos
1. Want to make your partner happy? Buy this bag today and the smile on their face will be worth every cent.
2. LoseItAll, a diet pill endorsed by world-renowned dieticians, is your answer to shedding the kilos.
3. A small donation from you will stop their tears.
4. If you calculate the cost for each bar of soap, you will see that it is cheaper to buy in bulk.
5. Trust us with your fridge! We have been in the appliance repair business for thirty years.
(5 marks)
ENG2604
MAY / JUNE 2025
Page 3 of 4
Question 3
Instruction
Match Column A with the best answer from Column B. Write down the number and corresponding letter (e.g. 1.a).
Column A
Column B
1. Jargon
a. A digital message usually used in professional communication includes a subject line, greeting, body and closing.
2. Tone
b. Choosing emotionally charged words to influence the reader’s opinion.
3. Persuasive language
c. Exaggeration used to emphasise a point, e.g., “I’ve told you a million times!”
4. Email
d. A workplace publication that keeps staff updated on events, policies, and achievements.
5. Bias
e. A set of technical or field-specific terms that may confuse a general audience.
6. Audience
f. Adjusting word choice and structure to suit the reader or listener.
7. Formal register
g. A noticeable preference for or against something, often without evidence.
8. Newsletter
h. The attitude or feeling conveyed through language (e.g., respectful, casual, angry).
9. Editing
i. The process of improving grammar, clarity, and flow before submitting or publishing.
10. Hyperbole
j. Used in professional or academic communication; avoids slang and contractions.
(10 marks)
Question 4
Background
You are the public relations professional for Pets Are Us, a new medical aid for pets. Because you work for a company just entering the market, you are competing with already established pet medical aids, and your company therefore needs to create a unique and instantly recognisable image.
Instruction
Write a 350-word press release informing the public about the company. You will need to explain the services offered and discuss why Pets Are Us is different. Your press release needs to encourage people to sign up with the company. Ensure that your press release is professional, realistic, inviting, and creative.
(10 marks)
ENG2604
MAY / JUNE 2025
Page 4 of 4
Question 5
Background
You are the public relations officer for Students, a radio station dedicated to all aspects of life as a university student. Recently, there has been a lot of talk on social media regarding the sad and very boring name of the station. People are of the opinion that if no effort was put into naming the station, then there really must not be any thought given to the content aired.
Instruction
Write a 350-word blog post in which you defend the name of the station. Your post needs to acknowledge the criticism that the station is receiving and defend the chosen name. The aim of the post is to attempt to convince listeners that Students is a good name even though it is not very innovative. Your post will be important in restoring the public’s faith in the station.
NB: Please do not post this on any social media platforms.
(10 marks)
(Total: 40 Marks)
Good luck!
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2025