DPR3711 ASSIGNMENT 1 SEMESTER 1 2025

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DPR3711 Assignment 1 Semester 1 | Due March 2025. All questions answered.

LEARNING UNIT 1: PUBLIC RELATIONS RESEARCH

Question 1: Developing a research proposal Fourie and Cant (2017:64) define public relations research as “the effort aimed at
discovering the facts or opinions pertaining to an identified issue, need or question”. Fourie and Cant’s statement points to the fact public relations research is about gathering information that is used to underpin public relations decision-making processes. Furthermore, the definition suggests that any response to a public relations issue/problem should be informed by research. The research will empower you as a public relations practitioner to understand the perceptions and views of your stakeholders or audiences. The purpose of this activity is to test your ability to develop a research proposal. A research proposal is a research strategy/plan for conducting your research.
• Identify an organisation of your choice.
• The organisation is seeking to conduct research to analyse its stakeholders’ perceptions ………. All questions answered.