DPR2605 Assignment 4 (Portfolio) Semester 1 Memo | Due 15 May 2025

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DPR2605 Assignment 4 (Portfolio) Semester 1 Memo | Due 15 May 2025. All questions fully answered. INTRODUCTION [2.5]
The introduction must provide a general overview of each topic that was discussed in this
Assessment. While writing the introduction, a logical flow of ideas needs to be maintained. The
introduction should not have been written in bullet format, but rather in essay format.
SECTION A – CONTENT
Please read the article under Lesson 4 titled: National Nutrition Week: Eat Right for a Better
Life to be able to answer the following questions. (Ensure that you use the numbering as
given in the question itself)
1. What are the main objectives of National Nutrition Week? [4]
2. Name five contributing factors to the food insecurity in rural South Africa [5]
3. According to World Health Organization what dietary risks contributed to the noncommunicable
disease burden in 2017? [4]
4. In your opinion, why is nutritional education important both at early childhood
development centre and in households across South Africa. Student needs to make
arguments supported by data presented in the article. [8]
5. Why is it important that we have awareness campaigns about healthy eating and
nutritional health. Present your own opinion [4]
Subtotal: 25 Marks
SECTION B – NATIONAL NUTRITION WEEK
This is an application question
National Nutrition Week is a reminder for families to focus on making healthy food choices, with
a specific focus on incorporating more vegetables into their daily meals. In 2025, national
nutrition week will run from 6-11 October 2025, and as a PR practitioner you are asked to use
the RAISE formula to develop an awareness and educational campaign specifically for
school children (aged 7-13) in the rural Limpopo, South Africa. The campaign is to educate your
chosen target audience about the importance of nutritional education, and healthy eating. Your
campaign must educate the target audience about healthy eating as a possible solution
against the national overweight and obesity crisis. The campaign must be translated for
both traditional and digital media, and you are allocated a period of 14-days time-frame to do
this campaign. In your campaign plan we want to see the day-to-day strategies and activities for
the campaign. Your campaign strategies, campaign activities, campaign name, campaign
message must be clearly detailed in your campaign. The allocated budget will be R3 million,
so you need to include a breakdown of how this budget will be utilized in your campaign. In a
table format students should provide a detailed breakdown of how the allocated budget
was used for this campaign.
Remember your campaign needs to be educational and raise awareness about the importance
of nutritional education, and healthy eating. Use the RAISE formula to guide you in structuring
YOUR OWN campaign, and also to present your campaign. The RAISE formula is the most
frequently adopted formula used by public relations and it stands for research, adaptation and
implementation of strategy and evaluation.