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DPR2605 Assignment 1 Semester 2 Memo | Due 12 August 2025. All questions fully answered. Answer the following question based on the case study given NOT Google:
1. According to the case study, what is the role of public relations? [4]
2. Who are the stakeholders in this case study and what were their interest in the
campaign? [7]
3. Name the strategic tactics and techniques used in the campaign [6]
4. Which qualitative research methods were used in the case study? [2]
5. “For effective media relations, the public relations practitioner must understand how the media
function and how reporters work” – (Baskin et al, pp:179).
How was mass media used in this campaign and what made it the most effective
format to use? (Present own argument here) [4]
6. Was the programme successful? Please provide evidence [4]
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