DPR1504 Assignment 1 Semester 1 Memo | Due 28 March 2025

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DPR1504 Assignment 1 Semester 1 | Due 28 March 2025. All questions answered. QUESTION 1- Reasons for building relationships with stakeholders [20] According to the ‘King Code of Governance’, called King IV, the principle regarding stakeholders states the following: “As part of its decision-making in the best interests of the organisation, the governing body should ensure that a stakeholder-inclusive approach is adopted”. 1.1 What are the three factors that a company should prioritise to understand who their stakeholders are, and by having a good relationship with them? (3) 1.2 . How is the reputation of the Lonmin Platinum Mining Company, based on the case study? Motivate your answer. (5) 1.3. Select one internal stakeholder group from the Lonmin Platinum Mining Company case study and analyse the stakeholder by answering the following questions: (12) Analysing the nature of the organisation’s relationship with the stakeholder • What does the organisation need from the stakeholder? • What does the stakeholder expect from the organisation? • Does the stakeholder have impact on how the organisation operates? How? • What kind of action by this stakeholder has caused harm on the reputation of the organisation? Question 2 – System Theory [25] The Lonmin Platinum Mining Company has employed you as a public relations manager to help with stakeholder relationships and manage the reputation of the company. You are now part of the management team. You are looking forward to helping management to understand their stakeholders and how these stakeholders can impact on the company’s reputation. You also want them to understand the impact of the company’s operations on stakeholders. 2.1. Use the systems theory to explain the interdependence between Lonmin Platinum Mining Company and its stakeholders. (10) 2.2. What are your duties as the public relations practitioner at the Lonmin Platinum Mining Company? Explain your answer using the Systems Theory and provide examples using the case study. (15) To complete Question 3, consult the Beans Company case study uploaded under additional resources. QUESTION 3 – Stakeholder identification and analysis [30] Complete the tables below to identify and analysis stakeholders of the Beans Company as per questions below: 3.1. Identify the stakeholders of the Beans Company based on the case study. First identify (5) of the category/group of stakeholders and then identify a specific stakeholder for each category/group. Then Identify whether the specific stakeholder is internal or external. (15) Stakeholder category/group Specific stakeholder (Identify specific stakeholders from the case study) INTERNAL/EXTERNAL (Indicate if the stakeholder is internal or external) 3.2. Analyse the stakeholders of the Beans Company based on the case study. To understand the stakeholders that you have identified, conduct a stakeholder analysis by completing the table below: (15) SPECIFIC STAKEHOLDER (Use the specific stakeholder identified in question 3.1) What is the nature of the relationship with this stakeholder? What are the expectations and perceptions of this stakeholder? Total = 75