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DPR1503 Assignment 3 Semester 1 Memo | Due 25 April 2025. All questions fully answered. Question 1
1. According to the systems theory, public relations is the link between the organisation and its
various sub-systems. It is the role of public relations to ensure that all sub-systems work to
achieve the ultimate goal of the organisation. Discuss the role of public relations in managing the
relationships between various sub-systems within an organisation, as guided by the systems
theory.
Question 2
2. In your own words, explain the characteristics of situational theory.
Question 3
3. In an essay of 100 words, explain why it is important to have internal communication in the
organisation.
Question 4
4. The way public relations professionals engage with their audiences has evolved as a result of
social media. Publics could previously only receive information from PR practitioners, but, with
the development of social media, publics can now produce and express messages to practitioners.
Consult lesson 4 and read the article, which you can access via the link below, before answering
the questions that follow:
4.1. Give a quick overview of X’s (previously Twitter) history.
4.2. Describe how you would use social media, particularly X (previously Twitter), to start a
#notinmyname social movement. It is important that your discussion is focused on the
information provided in the article above. In an essay of 100 words, explain why it is important
to have internal communication in the organisation.
Question 5
5. Consult lesson 4 and answer the following questions:
5.1. In a single paragraph, of no more than 150 words, explain the difference between issue
management and crisis management.
5.2. According to your own understanding, explain what the functions of media relations in an
organisation are.
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