DPR1503 ASSIGNMENT 3 SEMESTER 1 2025 – FULLY ANSWERED

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DPR1503 Assignment 3 Semester 1 Memo | Due 25 April 2025. All questions fully answered.

Question 1: According to the systems theory, public relations is the link between the organisation and its various sub-systems. It is the role of public relations to ensure that all sub-systems work to achieve the ultimate goal of the organisation. Discuss the role of public relations in managing the relationships between various sub-systems within an organisation, as guided by the systems theory.

Question 2: In your own words, explain the characteristics of situational theory.

Question 3: In an essay of 100 words, explain why it is important to have internal communication in the organisation.

Question 4: The way public relations professionals engage with their audiences has evolved as a result of social media. Publics could previously only receive information from PR practitioners, but, with
the development of social media, public ……… All questions fully answered.