COM3708 Assignment 1 Semester 2 MEMO | Due August 2026

Description

COM3708 Assignment 1 Semester 2 MEMO | Due August 2026. All questions fully answered. PHASE 1: ASSESS
Outcome of phase 1
A document should be produced that exhaustively details particulars of the audience assessment, the organisation’s broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the details, perceptions, status and communication of the idea that forms the focus of the campaign.
The document should include a complete situation analysis. Assessment of the relevant variables should be based on observation, informal research and investigation and, finally, formal research.
To compile this document systematically, you should do the following:
1.1 Identify the communicator
Study section 13.5.1.2 in the prescribed book and do the following:
1.1.1 Identify an organisation or organisations that you will approach with the proposal to plan a communication campaign. Write down the name of the organisation(s) and its (their) contact details.