COM3706 Assignment 1 Semester 1 | Due March 2025

Description

COM3706 Assignment 1 Semester 1 | Due March 2025. All questions answered.

The research scenario Topic: A social media analysis study to understand how your selected public broadcasting radio station1 engages its audience on social media2. As a researcher, Karibu Media Strategies, an international company based in Tanzania, has appointed you to investigate how your public broadcasting radio station engages its audiences on social media. This entails that you should select a public broadcasting radio station of your choice in order to conduct the social media analysis to understand how your selected radio station is engaging its audiences via social media such as Facebook, Instagram, YouTube or TikTok (you will need to select one social media platform that is accessible to you and has enough data to analyse). You may analyse the last 50 posts on its social media page to provide a specific answer of how the radio station engages its audiences through social media. For instance, you could investigate the main themes that your radio station is likely to post on social media, whether the audiences are likely to respond positively or negatively to the social media post of your radio station, and/or provide a statistical report of the social media posts (tweets, statuses). The study is both qualitative and quantitative as you will be required to read through the social media posts and comments to provide your general interpretation of the meanings of text, images and video (qualitative). As a communication scholar, you may also be interested in interpreting whether the language used is persuasive, emotive, formal, informal or humorous (qualitative). You may also count how often a specific topic or theme such as news, sports, programme update, questions, community engagement, opinion polls or quizzes are represented on the page (quantitative). You will also be required to categorise the text into various categories such as programme updates, sports, quizzes, news, and the like, or categorise how the viewers respond positively, neutrally or negatively toward the social media posts of the radio station (quantitative). You may also provide a statistical analysis (quantitative) of the social media page by describing how often audiences post; how many followers it has on its page; what the average number of comments, retweets/sharing or likes/reactions is; and what the most popular or less popular posts are.

INSTRUCTIONS FOR ASSIGNMENT 01

With the above in mind, you are expected to present a research proposal (Assignment 01) to Karibu Media Strategies, where you highlight the following:

1.1 INTRODUCTION [5] Briefly explain to the reader the purpose of the study (or assignment) and what to expect in the following sections of the study (assignment). This entails that you will introduce your public broadcasting radio station5 and the social media page that you intend to analyse. Note: Mention the name of your selected public broadcasting radio station along with the social media platform you will be analysing in your topic, introduction, body and conclusion. Attach the screenshot of the first page of the social media platform as an addendum.

1.2 RESEARCH PROBLEM STATEMENT/MAIN ISSUE [5] Formulate a research problem statement/main issue of the study. Ensure that your statement identify the research design, time dimension, action(s), issue, method(s). Read your prescribed book and study guide for guidelines on how to formulate a research problem statement.

1.3 SUBPROBLEMS [5] Identify three subproblems of the study. Ensure that your ……….All questions answered.