Description
COM3706 Assignment 1 Semester 1 | Due March 2025. All questions answered.
The research scenario
Topic: A social media analysis study to understand how your selected public broadcasting radio station1 engages its audience on social media2. As a researcher, Karibu Media Strategies, an international company based in Tanzania, has appointed you to investigate how your public broadcasting radio station engages its audiences on social media. This entails that you should select a public broadcasting radio station of your choice in order to conduct the social media analysis to understand how your selected radio station is engaging its audiences via social media such as Facebook, Instagram, YouTube or TikTok (you will need to select one social media platform that is accessible to you and has enough data to analyse). You may analyse the last 50 posts on its social media page to provide a specific answer of how the radio station engages its audiences through social media…………..
INSTRUCTIONS FOR ASSIGNMENT 01
With the above in mind, you are expected to present a research proposal (Assignment 01) to Karibu Media Strategies, where you highlight the following:
1.1 INTRODUCTION [5]
Briefly explain to the reader the purpose of the study (or assignment) and what to expect in the following sections of the study (assignment). This entails that you will introduce your public broadcasting radio station5 and the social media page that you intend to analyse. Note: Mention the name of your selected public broadcasting radio station along with the social media platform you will be analysing in your topic, introduction, body and conclusion. Attach the screenshot of the first page of the social media platform as an addendum.
1.2 RESEARCH PROBLEM STATEMENT/MAIN ISSUE [5]
Formulate a research problem statement/main issue of the study. Ensure that your statement identify the research design, time dimension, action(s), issue, method(s). Read your prescribed book and study guide for guidelines on how to formulate a research problem statement.
1.3 SUBPROBLEMS [5]
Identify three subproblems of the study. Ensure that your subproblems are ………… All questions answered.
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