Description
COM3701 Assignment 1 Semester 1 Memo | Due 26 March 2026. All questions fully answered. QUESTION 1
CuppaJoe is a ground coffee supplier and manufacturer that has a reputation
for ethically sourcing coffee from sustainable farms.
You are the marketing manager of CuppaJoe and you are expected to launch
a marketing campaign for a new range of ground coffees to the local market.
Refer to the above statement and answer the following questions:
1.1 In your own words, explain what marketing management is. (5)
1.2 Describe how you would develop a marketing plan for CuppaJoe’s
new ground coffee range. (15)
FULL TOTAL [20]
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