COM2613 ASSIGNMENT 1 SEMESTER 1 2025 – FULLY ANSWERED

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COM2613 Assignment 1 Semester 1 | Due 27 March 2025. All questions answered. QUESTION 1 [25]
LU1, LU2
1.1 Define a communication campaign in your own words and provide an example of a communication campaign.
(3 marks for definition and 2 marks for the example) (5)
1.2 Explain the objectives of a campaign (long term or short term) and intergrate your discussion with the practical example of the campaign you discussed in 1.1 above. (5)
1.3 Identify and discuss five types of communication campaigns. (10)
1.4 Explain the types of campaign media that would be suitable for the campaign you chose in question 1.1. You can choose two types of media and indicate why they would be suitable.
(2 marks for the types of media and 3 marks for the justification) (5)