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COM2611 PORTFOLIO SEMESTER 2 2026 - FULLY ANSWERED (DUE 14 OCTOBER 2026)

COM2611 PORTFOLIO SEMESTER 2 2026 – FULLY ANSWERED (DUE 14 OCTOBER 2026)

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COM2611 Portfolio Semester 2 MEMO | Due 14 October 2026. All questions fully answered. QUESTION 1
You are part of the public relations team for a growing automotive organisation looking to expand its digital presence. Your task is to choose the most effective digital media channels to promote the organisation’s products or services. Based on this scenario, discuss how you would apply the PESO model to make strategic decisions regarding owned, earned, shared and paid media.
Explain each component and then discuss how you would use each of these components to expand the digital presence of their automotive organisation.
(20 marks)

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Description

COM2611 Portfolio Semester 2 MEMO | Due 14 October 2026. All questions fully answered. QUESTION 1
You are part of the public relations team for a growing automotive organisation looking to expand its digital presence. Your task is to choose the most effective digital media channels to promote the organisation’s products or services. Based on this scenario, discuss how you would apply the PESO model to make strategic decisions regarding owned, earned, shared and paid media.
Explain each component and then discuss how you would use each of these components to expand the digital presence of their automotive organisation.
(20 marks)

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Description

COM2611 Portfolio Semester 2 MEMO | Due 14 October 2026. All questions fully answered. QUESTION 1
You are part of the public relations team for a growing automotive organisation looking to expand its digital presence. Your task is to choose the most effective digital media channels to promote the organisation’s products or services. Based on this scenario, discuss how you would apply the PESO model to make strategic decisions regarding owned, earned, shared and paid media.
Explain each component and then discuss how you would use each of these components to expand the digital presence of their automotive organisation.
(20 marks)

Reviews

There are no reviews yet.

Be the first to review “COM2611 PORTFOLIO SEMESTER 2 2026 – FULLY ANSWERED (DUE 14 OCTOBER 2026)”

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About this COM2611 resource

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