Description

COM2611 PORTFOLIO 2026
DUE 19 MAY 2026

QUESTION 1

McDonald’s South Africa’s donation of Mi Desks to underprivileged primary
schools exemplifies two corporate social responsibility (CSR) responsibilities:
philanthropic responsibility and ethical responsibility.

The CSR pyramid, as described by Carroll (cited in University of South Africa
2024:110), identifies four interrelated responsibilities. Philanthropic responsibility refers
to the expectation that an organisation “will give back to the community … in the form of
donations, sponsorships, community development and others” (University of South
Africa 2024:110). McDonald’s fulfilled this responsibility by providing mobile learning

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Description

COM2611 PORTFOLIO 2026
DUE 19 MAY 2026

QUESTION 1

McDonald’s South Africa’s donation of Mi Desks to underprivileged primary
schools exemplifies two corporate social responsibility (CSR) responsibilities:
philanthropic responsibility and ethical responsibility.

The CSR pyramid, as described by Carroll (cited in University of South Africa
2024:110), identifies four interrelated responsibilities. Philanthropic responsibility refers
to the expectation that an organisation “will give back to the community … in the form of
donations, sponsorships, community development and others” (University of South
Africa 2024:110). McDonald’s fulfilled this responsibility by providing mobile learning

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

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