COM1513 Assignment 1 Semester 1 | Due March 2025

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COM1513 Assignment 1 Semester 1 | Due March 2025. All questions answered.

QUESTION 1

This question is based on the video about Organisational Communication published on YouTube by Professor Matthew Koschmann (2021): ( To access the video: • Press the control (Ctrl) button on your keypad • Use your mouse or touchpad to click on the link • The video should open in your internet browser

1.1. In the video, Prof Koschmann states that seeing organisations as communication is a more sophisticated approach to organisational communication. Do you agree with him or not? Why do you say so? Your answer should be between 100 and 200 words long. Please indicate your word count. [10]

QUESTION 2

Read the case study below and answer the question that follows: Botho-Buntu is a luxury African-inspired street fashion line that incorporates African prints in its designs. Although this fashion line offers high-quality products with an African heritage that are good value for money, their fashion brand struggles to compete in the marketplace due to an influx of brand marketing communication messages. Botho-Buntu’s brand manager is considering creating a communication campaign that incorporates all 12 South African languages and/or 12 South African icons in the company’s upcoming fashion campaign. As a communication practitioner, you are requested to suggest whether they should incorporate all 12 South African languages, 12 South African icons or both.

1.2. Explain to the brand management team how they can employ design thinking as a process to create a memorable communication campaign. Use practical examples that link to the case study above to demonstrate your understanding. [10]

QUESTION 3 ‘The public sector in South Africa is distinctive based on a number of attributes’, according to your module outline.

3.1. Using the knowledge that you have acquired from study unit 4 and the above statement, discuss these various attributes. [10]

QUESTION 4

4.1 Power is one of the five concepts that is considered when employing the critical approach to organisational communication. With this statement in mind: Using the critical approach to organisational communication, explain how power operates within an organisation. In your response, discuss how power can be used to maintain control and how it might be challenged. Provide a South African or African example to support your argument. [10]