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BSM2601 Assignment 2 Semester 1 Memo | Due 14 April 2026. All questions fully answered. Question 1
Using the PESTEL Framework, analyse the business environment of PriceRite (12)
Question 2
Making use of a quadrant table, do a SWOT analyses for PriceRite, indicating at least 1 example of each SWOT analysis factor present in the case study. (6)












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