This revision pack highlights the key focus areas for MNG3701. Get to the part that matters, use this for the best preparation for your upcoming examination. The document has been compiled from the Study Guide, prescribed textbook, tutorial letters and previous exam papers.

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The four perspectives of the balanced scorecard:

• The financial perspective, with focus on the financial performance of the organisation “to succeed financially, how should we appear to our shareholders?”
• The customer perspective with a focus on how the organisation‘s customers perceive it “To achieve our vision, how should we appear to our customers?”
• The learning and growth perspective with a focus on sustainable growth, value creation and innovation “To achieve our vision, how will we sustain our ability to change and improve”
• The business process perspective with a focus on the core capabilities at which the organisation must excel in order to be competitive “To satisfy our shareholders and customers, what business processes we must excel in?”

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