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DPR3701 Assignment 4 (Portfolio) MEMO | Due 21 October 2026

DPR3701 Assignment 4 (Portfolio) MEMO | Due 21 October 2026

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DPR3701 Assignment 4 (Portfolio) MEMO | Due 21 October 2026. All questions fully answered. SECTION A: INTRODUCTION TO PUBLICITY
Question 1: Publicity concept [10]
The concepts of publicity, public relations, advertising and marketing are often used interchangeably. However, as a PR practitioner, it is important to understand the differences between concepts. Therefore, match the activities in column B with the concepts in column A to describe which organisational function the organisation/public is performing. Write ONLY the correct letter from column B next to the correct number in your answer sheet, e.g. 1.6 X.

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DPR3701 Assignment 4 (Portfolio) MEMO | Due 21 October 2026. All questions fully answered. SECTION A: INTRODUCTION TO PUBLICITY
Question 1: Publicity concept [10]
The concepts of publicity, public relations, advertising and marketing are often used interchangeably. However, as a PR practitioner, it is important to understand the differences between concepts. Therefore, match the activities in column B with the concepts in column A to describe which organisational function the organisation/public is performing. Write ONLY the correct letter from column B next to the correct number in your answer sheet, e.g. 1.6 X.

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Description

DPR3701 Assignment 4 (Portfolio) MEMO | Due 21 October 2026. All questions fully answered. SECTION A: INTRODUCTION TO PUBLICITY
Question 1: Publicity concept [10]
The concepts of publicity, public relations, advertising and marketing are often used interchangeably. However, as a PR practitioner, it is important to understand the differences between concepts. Therefore, match the activities in column B with the concepts in column A to describe which organisational function the organisation/public is performing. Write ONLY the correct letter from column B next to the correct number in your answer sheet, e.g. 1.6 X.

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